Lise manages Wifarer's strategic direction. She works closely with Wifarer’s development team to refine Wifarer’s Indoor Positioning Technology, and with the sales and business development teams to scale Wifarer globally.
Lise’s background is as a marketing strategist. As Wifarer's first VP of Marketing, Lise was instrumental in the initial development and ongoing iterations of the Wifarer brand, product suite, and marketing strategy. With 15 years of experience gained at leading Canadian corporations, including Loblaw Brands and the Royal Bank of Canada, Lise has led global initiatives to differentiate and build brand, drive revenue, and increase market share. She has an Honours B.Sc. from University of Toronto, an Honours MBA from York University, and has completed Executive MBA studies at Harvard Business School. Lise loves to ski with her family, lose herself in a good book, and cook and eat honest food with friends.
Steven brings 20 years of experience at the helm of tech companies to his role as Co-Founder of Wifarer. Steven co-founded XE.com in 1993, and as CEO has grown it into the world’s favourite currency site, and one of the top 500 websites in the world. Steven holds a bachelor’s degree from the University of Western Ontario. In his spare time, Steven invests in exciting companies and projects, collects geek culture memorabilia, and, as a private pilot, spends as much time as he can in the air.